Software built in the
real world.

Whitehart Labs creates smarter tools for creative teams - born inside working studios and proven on real client projects.

Explore our products Talk to us

Plurum

Tandem · in development

Built by studios. Used by studios.

//How we build

We build what the work demands. Every Whitehart Labs product starts with a challenge we have experienced ourselves. We solve it, put it to work inside our studios, and refine it under the pressure of real deadlines.

Only the ideas that genuinely improve the work become products.

Solve a real problem.

We begin with the friction that slows creative teams down.

Put it to work.

Every product is tested where it matters: on active projects, with real teams and real deadlines.

Make it earn its place.

If it doesn’t make the work better, faster or easier, it doesn’t make the product.

//Products

Two products.
One obsession:
better creative work.

Both products began inside the Whitehart studios. Plurum is now a standalone product. Tandem is being shaped through daily use across our agencies.

Brand-led generative AI asset production software

Create on-brand content
at the speed of AI.

Coming soon

Plurum brings each client’s brand, products and visual references into one controlled creative environment - helping teams produce consistent images and video without losing ownership of their workflow.

Runs on your own machine Works with your own AI provider keys

Discover Plurum

01 · Brand Kits

Every brand, ready to create.

Keep brand rules, colours, logos and visual references together - and connected to everything you generate.

02 · Compose

Describe it. Direct it. Create it.

Brief the shot, select your products and references, and let Plurum bring the composition together.

03 · Characters and Products

Consistency across every asset.

Build recurring characters and products once, then reuse them across images, scenes and campaigns.

04 · Edit

Change exactly what you mean.

Pinpoint an area, describe the change, and refine the image without rebuilding everything around it.

05 · Video

Turn stills into stories.

Define the movement, choose your opening and closing frames, and bring the shot to life.

Plurum

Brand Kits01 / 05

Tandem

In development and already used daily across the Whitehart agencies.

Project management, made for studios.

Tandem brings projects, time, retainers and client feedback into one connected workspace - giving creative teams more clarity and less administration.

Works with your own AI provider keys

Built by people
who know the work.

Whitehart Labs is the product company within the Whitehart family. We transform hands-on agency experience into focused software for modern creative teams.

Our products are built with the same standard we bring to our client work: thoughtful, useful and uncompromising in the details.

Company Details

Legal name: Whitehart Labs Ltd
Registered in: Cyprus
Registration number: HE 498337
Registered office: Naxou 1, 1st floor, Flat/Office 103
Strovolos, 2043
Nicosia, Cyprus